I was tasked with creating ‘something totally different’ for Bluebird Cares ad campaign for Q1 2026.

The brand had traditionally used a mix of stock and Ai photography, which while serving a purpose were beginning to feel stale and predicable.

After exploring concepts using different stock imagery I landed on a series of story telling scenes, created with the help of Ai, to empower the target audience and communicate that the services offered aren’t always the expected.

These scenes aren’t fake realism, they are intentional, illustrative storytelling tools.